“We believe Gucci is a perfect fit for the International Jumping of Paris and will do very well as a title sponsor to the event”

Patrizio di Marco, Gucci’s President and CEO, said, “We have decided to give life to something very dynamic and engaging. Visitors to the GUCCI MUSEO will not have the impression of a nostalgic celebration, instead our aim has been to create a destination experience where people can appreciate and enjoy our history, but at the same time understand how innovative and alive Gucci is today.” Di Marco continued, “The GUCCI MUSEO is also a tribute to our hometown.
Although Gucci is a truly international company, we absolutely remain a Florentine success story. We owe much of our success to the traditions, skills and innovation of our local artisans, who proudly represent the values of the Made in Italy label. We are extremely grateful to the City of Florence for its enthusiastic support in permitting us to locate the museum within such an historically important building in the heart of Florence.”
Regis Brunet, Managing Director, IMG France said, "We are thrilled to bring together two such prestigious names. We believe Gucci is a perfect fit for the International Jumping of Paris and will do very well as a title sponsor to the event."
The GUCCI MASTERS debuts in Paris from December 10-13, 2009. This exclusive equestrian event, organized by legendary Brazilian horseman Nelson Pessoa, features an elite gathering of world class show jumpers competing over four days in the Parc des Expositions in Paris-Nord Villepinte.